About

STORY

We individually had all amassed a wealth of experience in our fields and saw there was a need for a dedicated brand design and consultancy to cater for the specific needs of the drinks industry.

Mission

We want to put together years of creating impactful and successful brand design for drinks brands with the knowledge and experience of how the the drinks industry works ,and what it takes to successfully create a winning brand, to provide a specialised and tailored service that is second-to-none.

Vision

For those that want to create a new leading spirit brand, we work to connect bars, restaurants, hotels, venues, individuals and others who want to start their own brand with distilleries who are able to make them for them. We will be the design, brand storytelling and commercial skills in the middle to give clients what they need to successfully launch their own spirit.

For those who already have a spirit brand or are a distillery themselves, we can bring you specialist brand design as well as commercial sales expertise to help boost your current products or help you design knew ones.

Values

We believe in collaboration, creativity, quality, transparency, and purpose-driven results. We enjoy the work that we do and we're passionate about this industry. We not only want to create great work but want to see tangible results that drive success. These principles guide our work and define the strong partnerships we build with every client.

Our team

Expert Minds meets Creative Solutions

Mike Hesketh

Co-Founder

Mike is the creative mind behind our bold, boundary-pushing designs. With over 15 years in the creative industry, he has an unmatched ability to transform ideas into visually stunning, commercially powerful brands. His approach is rooted in understanding both aesthetics and business objectives, ensuring that every design connects, engages, and converts.

Chris McGuicken

Co-founder

Chris is the driving force behind commercial strategy, partnerships, and business growth. With a background in marketing, design, and technology, he ensures that every project is market-ready, commercially focused, and strategically positioned for success. His network spans industries, opening doors for clients to new markets, new opportunities, and long-term growth and partnerships.

Experience